Thursday 13 October 2011

Music Video Anamatic and Evaluation



After thinkning up our concept  we had to come up with some storyboards to help us when we came to shooting the video. We wanted to show the racial sefregation in the 1920's and how it has changed in modern society.

Once we had drawn up some of our storyboards we realised that we didn't have a strong enough narrative, we came up with a few different idea's revolving around the history of the 1920's. An idea we story boarded was how the main singer's husband had lost all their money gambling and was now a 'bum'. However once we had filmed the anamatic we realised that this was really cheesy and wasn't a neccessity in our video. Therefore we had to come up with another narrative and decided that this would be done through the performance rather than separately. We looked into the history of African American artists and decided that their influence over music was a good narrative to follow.

We started off by thinking that we could use Black men to be in the band but then realised this wouldnt work that well as they wouldnt be able to play the instruments properly and the video would end up looking awkward. This was when the idea of a Zoetrobe was first introduced. We thought about using images of black artists playing the instruments and taking lots of different frames of this and then animating it in post production.

We filmed our anamatic story board one frame at a time and then edited it to the song. This was slightly problematic as there are many versions of the song available to buy, and we got hold of the wrong one so werent able to edit our anamatic as accurately. Once we finally found the song we edited the anamatic to it as best we could, but it was still a bit our of time with what we wanted and some of the shots diddnt fit. We realised we diddnt have anywhere near enough shots or ideas and would therefore need to generate alot more in the comming weeks before shooting the music video.

Over all, the anamatic was useful as it showed us many mistakes we had been making, however our final peice wont look much like the anamatic which is annoying as we dont have much of an idea about how our video will look when edited all together. We can use the anamatic to see which shots worked and the ones that we want to keep.

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