Task 3: Focus Group Video and YouTube Comments

Feedback on Evaluation Task 3: Audience Feedback

Please post focus group video and You Tube comments. Please complete feedback and evaluation task over the weekend.

Many Thanks

Task 3: Focus Group Plan

Feedback

I like the prezi  and would love to see the use of more images.  I think the work on Dyer and star image is quite well done, but over all you do not really get to grips with the idea that the MV, CD digpak and poster are all part of the same promotional campaign which is a consistent and sustainable marketing of the bands image.  It is this discussion of the marketing mix (Philip Kotler) including the product placement whcih I feel is an imporatnt task required for this evaluation.  I do feel that you need to addess the question set more closely. I would also like to some discussion of the importance of audience recognition of the campaign.

Evaluation Task 2:

How effective is the combination of your main product and ancillary texts? on Prezi

Evaluation Task 1:

Feedback

A good presentation. It can be developed further - after you have published your final music poster for the campaign. I do feel that you need to make more use or links to real media products to illustrate the conventions used. you also need to address the evaluation task set - this could take the form of a written entry which assesses how you have used, developed or challenged conventions. Use the reading from class notes to assist you with this.

Editing Video Diary