Feedback

Good reflection on the CD digipak design with evident evaluation.  I like the way that you reflect on the use of audience feedback, but I feel that you could have developed this in more detail.  I also like the way in which you make reference to real media products - existing artists and consider how this influences the concept for your digipak. Well done.

Evaluation of CD DigiPak and Poster

When coming up with idea for our CD cover design, we had to think about the conventions used in the design for each. When it came to the CD digipak we really struggled to decide upon a final idea. In the end we chose to follow along the lines of pop art as it seemed to fit a similar era of music. We wanted to make the CD cover eye catching so that people would be more enthusiastic to buy the CD, especially as she is a new artist. We knew we needed to make it colourful and therefore stayed away from using black and white which was one of our ideas. For the poster we wanted to focus on the main girl in a way to show her off as she was the main artist and what we wanted to promote. For this we came up with a few different images that would be released so people could either collect all 3 or choose their favourite. We needed to make her name big on both the cover and magazine as she was a new artist and therefore just an image would not be enough information for the public.

When looking at existing media products, we saw a Michael Jackson cover for his album 'jbhfujebgjre' which we took great inspiration from. The cover was eye catching and interesting and looked at iconic images from the style of pop art from Andy Warhole. We thought that this would be appropriate as the Artist Marylin Monroe had a famous image done by Andy Warhole which is one of his most iconic pictures. Our star would target a similar audience and style, therefore we thought using pop art would be an interesting twist and take on history - the idea of mixing the old with the new. here is a link to an article that describes the idea behind pop art: http://en.wikipedia.org/wiki/Pop_art

We started off the design process by drawing our what we wanted the CD cover to look like, this helped us when it came to the photoshoot as we knew which shots to take and how we wanted them to be edited. When creating the poster and CD cover we used Photoshop to adjust the image and edit them appropriately. We first airbrushed the image buy doubling the layer and erasing any blemishes, this creating a flawless look (which was also fitting of the style of women in the 1920's). Once we had done this we adjusted the light to create a vintage look for the Cd colour, this is when the idea of having a pop art style came about. We created many different coloured versions and then picked out our favourites that would make it onto the final digipak. Here is a photoshop tutorial which highlights some of the tools we used to create our final products:

I think that we have highlighted the era our star is surrounding very well through use of costume and photstyle along with the editing we did to create the final image. When it came to highlighting the difference between old and new as we wanted to, we decided to use the old style image but with bold colours surrounding it and the theme of pop art.

Both products would appeal to our target audeince as they show off sophistication, style and glamour. They would be eye catching for those who like dance or techno music as they are bright and colourful, and the style and shot choice for the image would be appealing to those who preffered the old part of her music.

If i could change anything about the products, i would add more images to make it more interesting and less repetitive; although this does highlight the style of our video too. I would maybe add some silhouettes to the image as they also feature heavily in the video realease of the single.

Over all, i think our chosen images match the style of the music and the star image we wanted to portrey for the artist very well and the products are both eye catching and interesting.

Feedback

This is a good diary account of the shoot day.  You need to consider how the images could be better presented, other than simply uploaded to blogger.  There is much on how the day progressed, but you  also ned to consider what role you had in the shoot in terms of set design and camerwork.  Did you direct any shots for examples, were there any significant moments for you in production?

CD Pack and Poster Idea

CD Cover Idea

Poster Idea:

We had the idea of creting a few different posters for people to collect:

Treatment of CD cover and Poster

For our CD pack we had a few ideas that we tried out using photoshop.

The first idea was of using a different image for the front and back covers. The first would be of the main singer only, we wanted this picture to be a close up with her in her 1920's costume and hair and make up. It would be edited using photoshop to manipulate the colour and make it look more like an old photograph rather than a CD cover. The name of our artist would appear vertically down the side of the front cover in a fancy red font.

The back cover would be a photo of the main singer and the 4 dancers, this would be on the set of the video with the pillars in the background to add sophistication to the image. We would write the track names vertically down one of the pillars in a red or black font, this would contrast with the older style and colours of the image.

The middle page would show the lyrics of the song on a plain black background, the text would be in red font.

IDEA 2

Our second idea would use the image of the front cover from the previous treatment, except the colouring would be different, we would make the image more like Andy Warholes pop art of Marilyn Monroe. Then for the back cover we would use the same image but again change its colouring, this would occur through each face of the pack. This idea came from a Michael Jackson album cover that we happened to stumble across whilst searching for ideas.

AFTER TRYING BOTH, WE DECIDED THAT WE LIKED THE POP ART VERSION BETTER, AS IT WAS MORE APPEALING TO THE EYE AND WOULD ATTRACT MORE PEOPLE TO BUY THE CD.

THEN! For our poster to promote the CD, we wanted to use an image of the main singer, slightly different to the one on the CD cover and make many different versions of this for the fans to collect.

We wanted to have a portrait image of the singer taking up the majority of the poster, and then separate sections of the poster into blocks of different colours.

We would make different versions of the colours for example, bright neon colours, black and white, greys and pastel colours. These each compliment a different element of the artists star image, a theory Dyer highlights in particular.

List of Shots Taken on Shoot Day

Whilst on the shoot day we managed to take some notes with which shots we filmed in which order. This list will help us greatly through the editing process.

 

Part 1 - Opening Dance

- Two guys freestyle (Blue Background)

- Ben Close Up (Blue Background)

- Tunde Close Up (Blue Background)

- Tunde Extreme Close Up (Blue Background)

- Ben Extreme Close Up (Blue Background)

- Tunde Mid Close Up (Green Screen)

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Screen)

- Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Close Up Miles (Green Screen)

- Miles Wide Shot (Green Screen)

- Mile Wide Shot Right (Green Screen)

- Miles Close Up Shoes (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Close Up (Green Screen)

- Georgina Close Up Shoes (Green Screen)

- Connor Tap Close Up (Green Screen)

Part 2 - Old Skool

- Two guys clicking (Blue Background)

- Ben Close Up (Blue Background)

- Tunde Close Up (Blue Background)

- Tunde Extreme Close Up (Blue Backround)

- Ben Extreme Close Up (Blue Background)

- Tunde Mid Close Up (Green Screen)

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Shot)

- Tunde Connor Wide (Green Screen)

- Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Conner Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Miles Mid Left (Green Screen)

- Miles Mid Right (Green Screen)

- Miles Mid Straight (Green Screen)

- Miles Mid Both Sides (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shoot Right (Green Screen)

- Miles Close Up Shoes (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Close Up (Green Screen)

- Georgina Close Up Shoes (Green Screen)

- Connor Tap Close Up (Green Screen)

Part 3 - Dance

- Two guys feet kicking (Blue Background)

- Ben Close Up (Blue Background)

- Tunde Close Up (Blue Background)

- Tunde Extreme Close Up (Blue Background)

- Ben Extreme Close Up (Blue Background)

- Tunde Mid Close Up (Green Screen)

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Screen)

- Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shoot Right (Green Screen)

- Miles Close Up Shoes (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Close Up (Green Screen)

- Georgina Close Up Shoes (Green Screen)

- Connor Tap Close Up (Green Screen)

Part 4 - Old Skool break

            - Tunde Close Up (Blue Background)

            - Tunde Extreme Close Up (Blue Background)

            - Ben Extreme Close Up (Blue Background)

            - Tunde Mid Close Up (Green Screen)

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Screen)

- Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Ben Cane

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Mid Close Up Tunde MIC (Green Screen)

- Miles Mid Trumpet Flip (Green Screen)

- Miles Close Trumpet Flip (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shot Right (Green Screen)

- Miles Close Up Shoes (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Mid Close Up (Green Scren)

- Georgina Close Up (Green Screen)

- Georgina Close Up Shoes (Green Screen)

Part 5 - DANCE

            - Tunde Close Up (Blue Background)

            - Tunde Extreme Close Up (Blue Background)

            - Ben Extreme Close Up (Blue Background)

            - Tunde Mid Close Up (Green Screen)

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Screen)

- Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shot Right (Green Screen)

- Miles Close Up Shoes (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Close Up (Green Screen)

Part 6 - Break Short Old School

            - Tunde Close Up (Blue Background)

            - Tunde Extreme Close Up (Blue Background)

            - Tunde Mid Close Up (Green Screen)

            - Ben Mid Close Up (Green Screen)

            - Ben Wide Shot Low (Green Screen)

            - Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shot Right (Green Screen)

- Miles Close Up Shoes (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Mid Shot (Green Screen)

- Georgina Close Up (Green Screen)

Part 7 - Dance

            - Tunde Close Up (Blue Background)

            - Ben Extreme Close Up (Blue Background)

            - Tunde Mid Close Up (Green Screen)

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Screen)

- Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shot Straight On (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Mid Shot (Green Screen)

- Georgina Close Up (Green Screen)

Part 8 - Old School Outro

            - Tunde Close Up (Blue Background)

            - Ben Extreme Close Up (Blue Background)

            - Tunde Mid Close Up (Green Screen

- Ben Mid Close Up (Green Screen)

- Ben Wide Shot Low (Green Screen)

- Tunde Wide Shot Low (Green Screen)

- Connor Wide (Green Screen)

- Connor Wide (Green Screen)

- Mid Close Up Ben (Green Screen)

- Mid Close Up Tunde (Green Screen)

- Miles Wide Shot (Green Screen)

- Miles Wide Shot Straight On (Green Screen)

- Georgina Wide Shot (Green Screen)

- Georgina Close Up (Green Screen)

Evaluation of Shoot Day

Prior to our shooting day, we painted our set and got hold of all our costumes and props that we would need for the video. We spent a day in the studio previous to filming. During this day we painted the pillars and boxed for our set and built the steps along with setting up the white wash curtain, we then found all of our cast and chose which costumes fitted and suited them the best. all this preparation helped us alot and made the shooting day run alot smoother.

We started the day at 8.30 and had a group meeting to plan out the day and check everything was ready to go until 8.50 when our cast arrived at the studio ready for the days filming. We began by getting our first morning shoot ready, our cast came in on time and we were ready to start.

The day seemed to be becoming more exiting by the minute; we all had our shifts of working the play back, directing the cast and the camera and checking the light balances between each scene. The morning was taken up of our performance and the dance sections; we had already decided that in post we were to do a lot in silhouette so to make a crisp like we decided to film a lot of the dance more on green screen. 

One of the problems of the shoot was a general felling of nervousness amongst the group which unfortunately travelled to our dancers, this made them feel a little uncomfortable, after realising our mood was affecting theirs we had a short group meeting about how we were ok and how we needed to make sure that our cast were ok and not apprehensive. We put on a positive face and caried on with the day successfully. 

As the morning carried on we focussed on close ups and mid shots of the boys dancing and the Trumpeter. This meant that we could have our cast in shifts, so they wouldn't get bored of standing around and waiting for too long. They could then be alert and ready for when we need to film them. By the end of the morning we were able to wrap filming on the boys and Miles ahead of the afternoon where we would be using the girl dancers and our main star, Georgie.

After having a short break for lunch, we gathered our girl dancers and got them into costume and make-up, we then spent 10 minutes going over the dance with them and checking they had it down and crisp. We then went onto filming this section, the girls were really good, being performers they knew how to act to the camera and had a lot of personality which showed and made the shots look great. 

After wrapping the girls we focussed on shooting the main singer, this would be the focus point of our video and we needed to make sure this looked good. We had previously done a screen test of her and rehearsed her a little bit prior to the shoot. She was such a good performer and acted with such class and sophistication which worked really well for the style of the video. 

One particular aspect of the day i focussed on was the camera work. I really enjoyed being able to choose how to frame each shot. Even though we all took turns at each role, working the camera was definitely my favourite part to play.

Overall, the day went very well and we feel we have filmed enough shots to start editing together a rough cut, i really enjoyed the day and was able to use the skills i developed last year to help me with my directing and camera work this year. 

Photo's from shoot day!

Here is a shot of one of our flapper girls

Here is a close up of Georgie who portreys the role of Dottie

We thought about using this shot for one of our posters

This will hopefully be our CD pack cover



We edited this picture on photoshop



We changed the colour of this photo on photoshop. We really like this picture and want it to appear on our digipak

This might be the image on our poster

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