Research and Evaluate the instituational context of your artist

When looking into a record company for our artist we had to consider the genre of her music, following the route of Techno Swing, we felt an independant record label would be best for our artist. The songs that are signed also are probably songs used in club mixes and dj's for example dance trance music and techno swing music. it will be a minor record company Hoxton Whores is a company likely to sign them because of their signed artists are similar to Renee’s song 'Why Don’t You Do'

The target audience of the video would be around 14-30 as it is old style which may bore younger audiences but then turns into a modern remix which would interest those of a slightly older audience. It may secondarily be interesting to an older audience as it is an old song with a modern twist - the older audience may recognise the original song and therefore be intersted in the new updated version, however they may not like this as it differs from the original swing era to the techno-swing era.

The song will interest the audience as it may be layed in clubs which will appeal to the young adult audience who spend their weekends socialising and at parties. The slightly younger audience will like it as even though they are too young to be at a club the song will be played on popular radio stations that the target audience will most likely listen to on their way to and from school.