"A music video is not primarily a commodity form but a promotional one" ~ Andrew Goodwin 1992
The music video can be used as part of the construction of the image of a particular group or band or as marketing for other media products.
Music Videos are easily accessable as they are constantly on the TV, internet and sell through. For example through the television chanel MTV or the internet site ITunes.
There is always something new to look at within the music video industry - the high turnover of music video means that it is very much as living form.
It has interesting links with other media especially when used as part of synergy. For example when a movie comes out and a specific soundtrack song releases a music video at the same time as the movie with clips from the film in it.
The music video can be used as part of the construction of the image of a particular group or band or as marketing for other media products.
Music Videos are easily accessable as they are constantly on the TV, internet and sell through. For example through the television chanel MTV or the internet site ITunes.
There is always something new to look at within the music video industry - the high turnover of music video means that it is very much as living form.
It has interesting links with other media especially when used as part of synergy. For example when a movie comes out and a specific soundtrack song releases a music video at the same time as the movie with clips from the film in it.
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