Wednesday 8 February 2012

Task 4: Media Technology in Pre-Production

Before filming our pop promo we drew up a storyboard of how we wanted our video to look. This included drawing each shot in their own box and then linking this to the timing of the video and the lyrics of the song. We then stuck these up on the wall in order of shots so that we could film each 'shot box'. We used a Sony NX 5 to shoot the storyboard. We then edited all the 'shot boxes' together on Final Cut Pro and synced it all up with the song. From this we got an idea of what our actual video could look like, we realised that we didnt like a couple of the shot choices so were able to changethese before the shoot day. Thus, this media technology was a significant part in our pre-production and our music video may not have turned out as well without our anamatic storyboard.


The use of blogger has in itself been a vital aid to our pre production. We have been able to post articles and share images and ideas with the rest of our team through the idea of blogging. It has acted as a scrapbook throughout the pre production phase of our pop promo and keeps everything together in one place in an organised fashion. Here is a web link to the basic idea of blogging. How To Blog

The Web 2.0 has helped us greatly with our pre production. We have been able to look up videos that are relevant to our pop promo and that we could draw out ideas from. We were able to use the website YouTube to research into real media texts before creating our own. This was very helpful when planning out our zoetrope idea as we werent sure how we would shoot this. We looked at many different videos on the website but the two that generated the most ideas with us were the Coca-Cola advertisment from the World Cup and then the Sony Bravia advertisment. Here is the video which helped us so much.



We also used the website Google to search up ideas relating to our pop promo and we got images that we could use in the after effectselement of our video. This helped us get a better idea of what our video would turn out to look like. Without this pre production element our pop promo would look alot different and wouldnt be anywhere near as interesting to watch.

We needed to plan a photoshoot with our artist to get images that we could use on our final digipack and poster. For this we planned a shoot at the end of filming so that we could use thesame set as our video used. We had previously researched real media texts of similar ideas on the internet to help us plan out our photos that we needed to take. We used a Cannon 500D to take these shots and then used photoshop to edit them accordingly.


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