I like the prezi and would love to see the use of more images. I think the work on Dyer and star image is quite well done, but over all you do not really get to grips with the idea that the MV, CD digpak and poster are all part of the same promotional campaign which is a consistent and sustainable marketing of the bands image. It is this discussion of the marketing mix (Philip Kotler) including the product placement whcih I feel is an imporatnt task required for this evaluation. I do feel that you need to addess the question set more closely. I would also like to some discussion of the importance of audience recognition of the campaign.
No comments:
Post a Comment