Evaluation of CD DigiPak and Poster

When coming up with idea for our CD cover design, we had to think about the conventions used in the design for each. When it came to the CD digipak we really struggled to decide upon a final idea. In the end we chose to follow along the lines of pop art as it seemed to fit a similar era of music. We wanted to make the CD cover eye catching so that people would be more enthusiastic to buy the CD, especially as she is a new artist. We knew we needed to make it colourful and therefore stayed away from using black and white which was one of our ideas. For the poster we wanted to focus on the main girl in a way to show her off as she was the main artist and what we wanted to promote. For this we came up with a few different images that would be released so people could either collect all 3 or choose their favourite. We needed to make her name big on both the cover and magazine as she was a new artist and therefore just an image would not be enough information for the public.

When looking at existing media products, we saw a Michael Jackson cover for his album 'jbhfujebgjre' which we took great inspiration from. The cover was eye catching and interesting and looked at iconic images from the style of pop art from Andy Warhole. We thought that this would be appropriate as the Artist Marylin Monroe had a famous image done by Andy Warhole which is one of his most iconic pictures. Our star would target a similar audience and style, therefore we thought using pop art would be an interesting twist and take on history - the idea of mixing the old with the new. here is a link to an article that describes the idea behind pop art: http://en.wikipedia.org/wiki/Pop_art

We started off the design process by drawing our what we wanted the CD cover to look like, this helped us when it came to the photoshoot as we knew which shots to take and how we wanted them to be edited. When creating the poster and CD cover we used Photoshop to adjust the image and edit them appropriately. We first airbrushed the image buy doubling the layer and erasing any blemishes, this creating a flawless look (which was also fitting of the style of women in the 1920's). Once we had done this we adjusted the light to create a vintage look for the Cd colour, this is when the idea of having a pop art style came about. We created many different coloured versions and then picked out our favourites that would make it onto the final digipak. Here is a photoshop tutorial which highlights some of the tools we used to create our final products:

I think that we have highlighted the era our star is surrounding very well through use of costume and photstyle along with the editing we did to create the final image. When it came to highlighting the difference between old and new as we wanted to, we decided to use the old style image but with bold colours surrounding it and the theme of pop art.

Both products would appeal to our target audeince as they show off sophistication, style and glamour. They would be eye catching for those who like dance or techno music as they are bright and colourful, and the style and shot choice for the image would be appealing to those who preffered the old part of her music.

If i could change anything about the products, i would add more images to make it more interesting and less repetitive; although this does highlight the style of our video too. I would maybe add some silhouettes to the image as they also feature heavily in the video realease of the single.

Over all, i think our chosen images match the style of the music and the star image we wanted to portrey for the artist very well and the products are both eye catching and interesting.