Feedback on Director's Commentary

Feedback on Evaluation Task 3: Audience Feedback

Please post focus group video and You Tube comments. Please complete feedback and evaluation task over the weekend.

Many Thanks

Feedback

I like the prezi  and would love to see the use of more images.  I think the work on Dyer and star image is quite well done, but over all you do not really get to grips with the idea that the MV, CD digpak and poster are all part of the same promotional campaign which is a consistent and sustainable marketing of the bands image.  It is this discussion of the marketing mix (Philip Kotler) including the product placement whcih I feel is an imporatnt task required for this evaluation.  I do feel that you need to addess the question set more closely. I would also like to some discussion of the importance of audience recognition of the campaign.

Feedback

A good presentation. It can be developed further - after you have published your final music poster for the campaign. I do feel that you need to make more use or links to real media products to illustrate the conventions used. you also need to address the evaluation task set - this could take the form of a written entry which assesses how you have used, developed or challenged conventions. Use the reading from class notes to assist you with this.

Feedback

Good reflection on the CD digipak design with evident evaluation.  I like the way that you reflect on the use of audience feedback, but I feel that you could have developed this in more detail.  I also like the way in which you make reference to real media products - existing artists and consider how this influences the concept for your digipak. Well done.

Feedback

This is a good diary account of the shoot day.  You need to consider how the images could be better presented, other than simply uploaded to blogger.  There is much on how the day progressed, but you  also ned to consider what role you had in the shoot in terms of set design and camerwork.  Did you direct any shots for examples, were there any significant moments for you in production?

Feedback

A proficient presentation of the CD digipak design and the importance of album covers. I feel that you could have developed research more into the conventions of Album digipak's and addressed layout and design more closely. Excellent initial design's into CD covers for your group artist and good consideration to target audience. Please do spellcheck your posts and use capitals where necessary at all times.

Feedback

This is highly proficient work - there are evident clear accounts of your planning and research for your music video production day after half term. You have persevered with completing the work this week, well done.

 I like the way in which decision making is evident along with reflection and revisions.  

You have provided a cast list and you some excellent work on set design.  

There are one or two ways to develop the blog.  First to begin using a wider range of blogging tools, if you can - there are lots of well presented images, but use of Flickr or powerpoint will increase the creativity that is shown on your blog.  

Second the valid, detailed and reflective comments that you make need to be developed further with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you are trying to represent about your artist.

This will help make a more thorough evaluation of your work. 

Well done.

Feedback

Your response is detailed and through and you have been creative with your blogs, I particularly like the use of  layout and esign.  You have a secure knowledge and understanding of who you want your artist to be signed to; perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label. 

Your clearly identify your target audience and have profiled them concisely, these needs developing.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs.

You need to read the article on the musoc indsutry and develop your understanding of the type of record your artsist would get a good deal with.

Feedback

Excellent work through sustained blogging with all homework’s completed in detail.  You make use of different blog tools and are able to link ideas to real media concepts.

Well done!   You could add more diverse ways of blogging, for example post the song using lyricmodes.com and you can embed the lyrics into your blog.  There is a strong brand identity to your concept, try to support more points with theory on the MV (Negus) and centrality of stars (Dyer)